Voice Over Scripts Voiced by Voice Over Artist Rick Blade offering Professional Voice Over Services.
Voice over scripts voiced by voice over artist Rick Blade offering professional voice over services.
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Voice over scripts are simply the spoken word in print recorded by voice over artists who are in turn compensated for their reads and voice acting ability.
There are scripts written for commercials, promos, movie trailers, radio imaging, narration for documentaries, and animated characters.
They will differ from one another according to their purpose, and each must be taken into account in terms of presentation behind the microphone.
Television and radio commercial voice over scripts can describe in detail a product or service available to the consumer,
often incorporating descriptive "color words" intended to motivate and compel the listener to make a purchase. These words must be emphasized in such a way as to not sound contrived or untrustworthy. This is critical when reading
and recording scripts for car spots and fast food restaurants for instance. Examples of color words for these include: "now", "hottest",
"biggest", "outrageous", "huge", "undeniably luxurious", "delicious", "mouth watering", and "finger licking good!" Word and phrase emphasis is employed by the aggressiveness of voice delivery as in "hard-sell" to drive home the point.
Here is an example of a hard-sell script for automotive: "It's ending! Clearance savings on thousands of new Honda's are almost gone! It's your last chance, and it's happening NOW, during the final days of your
Honda Dealers biggest summer clearance ever! Drive off in a new Accord or Civic and save thousands NOW, with special zero point nine percent financing and clearance deals on America's best value brand! There's never been a better time
to buy a fuel efficient Honda! Every new Honda is clearance priced! The biggest Honda summer clearance EVER ends soon, so get to your Honda dealer NOW! It's HUGE...the BIGGEST savings event of the year!" Take note of all of the potential
color words. Besides for automobiles and fast food drive thrus, other commercial scripts that may require hard-sell or "soft-sell" with plenty of color words include political ads.
You've heard them, basically a war of these color words between the candidates. Additionally note that special attention and consideration should be given to the following when writing voice over scripts.
The idea is to communicate the message effectively using descriptive words economically, particularly for commericals. Attempting to say as much as one can fit into sixty seconds is ill-advised.
Oftentimes less is more, and the end result will be much better when the voice over actor isn't rushing the read in order to satisfy run-time constraints.
Word to the wise, creative writing over word quantity when it comes to writing voice over scripts.
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